VietMX Staff asked 3 years ago
The fundamental principles of design are:
- BALANCE — Balance in design is similar to balance in physics. A large shape close to the center can be balanced by a small shape close to the edge. Balance provides stability and structure to a design. It’s the weight distributed in the design by the placement of your elements.
- PROXIMITY — Proximity creates a relationship between elements. It provides a focal point. Proximity doesn’t mean that elements have to be placed together, it means they should be visually connected in some way.
- ALIGNMENT — Allows us to create order and organization. Aligning elements allows them to create a visual connection with each other.
- REPETITION — Repetition strengthens a design by tying together individual elements. It helps to create association and consistency. Repetition can create rhythm (a feeling of organized movement).
- CONTRAST — Contrast is the juxtaposition of opposing elements (opposite colors on the color wheel, or value light/dark, or direction — horizontal/vertical). Contrast allows us to emphasize or highlight key elements in your design.
- SPACE — Space in art refers to the distance or area between, around, above, below, or within elements. Both positive and negative space are important factors to be considered in every design.
