Name some basic design elements

Technology CommunityCategory: UX DesignName some basic design elements
VietMX Staff asked 3 years ago

The elements of design are:

  • LINE – The linear marks made with a pen or brush or the edge created when two shapes meet.
  • SHAPE – A shape is a self contained defined area of geometric (squares and circles), or organic (free formed shapes or natural shapes). A positive shape automatically creates a negative shape.
  • DIRECTION – All lines have direction – Horizontal, Vertical or Oblique. Horizontal suggests calmness, stability and tranquillity. Vertical gives a feeling of balance, formality and alertness. Oblique suggests movement and action
  • SIZE – Size is simply the relationship of the area occupied by one shape to that of another.
  • TEXTURE – Texture is the surface quality of a shape – rough, smooth, soft hard glossy etc.
  • COLOUR – Colour is light reflected off objects. Color has three main characteristics: hue or its name (red, green, blue, etc.), value (how light or dark it is), and intensity (how bright or dull it is).