Why do you do user research?

Technology CommunityCategory: UX DesignWhy do you do user research?
VietMX Staff asked 3 years ago

User research helps us to understand how people go about performing tasks and achieving goals that are important to them. User research focuses on understanding user expectations, behaviors, needs, and motivations through methodical, investigative approaches.It helps us identify unarticulated needs and to fill in any gaps in our knowledge about our users, context of use, challenges, and opportunities. It also helps us to align our product and business strategy with the core needs and goals of our users.